Seamlessly unifying customer privileges across all brands, reinforcing its leadership in customer relationship management for restaurants, and targeting 350,000 members by the end of the year.

Bangkok, Thailand — MAGURO Group Public Company Limited, a leading restaurant group in Thailand, reaffirms its position as a pioneer in the F&B industry with the official launch of “Give More+ Club”, a unified membership program designed to deliver a seamless experience across all brands under MAGURO Group. The new system officially went live on Friday, October 10, 2025.

Mr. Jakkrit Saisomboon, Chief Executive Officer of MAGURO Group, stated, The launch of Give More+ Club marks a significant milestone that enables us to better understand and serve our customers through data-driven insights into member behaviors, preferences, and dining patterns. This deep understanding allows us to enhance customer engagement and deliver more personalized, meaningful experiences—aligning perfectly with our core philosophy, Give More, which lies at the heart of everything we do.

Building upon years of CRM investment in partnership with Salesforce, the world’s leading CRM technology company since 2021, MAGURO Group currently serves over 300,000 members. Previously, the membership program covered MAGURO, Ssamthing Together, Hitori Shabu, Hitori Sukiyaki, and Coucou. With this new Unified Membership transformation, the benefits now extend to additional brands including Bincho, Tonkatsu Aoki, and the newest concept Kiwamiya—creating a truly borderless membership experience across the entire MAGURO Group.

The new system not only enhances customer relationship management and provides greater value across brands, but also strengthens Data-Driven Engagement and Hyper-Personalized Marketing, allowing MAGURO Group to deliver promotions and experiences tailored to individual customer profiles. With its deep commitment to Customer Deepathy—understanding customers beyond data—the company continually analyzes behavioral patterns to craft targeted campaigns that genuinely resonate with each member. Furthermore, the system facilitates Cross-Brand Marketing, enabling customers to enjoy exclusive privileges and experiences across multiple MAGURO Group brands with greater convenience.

The Group aims to expand its member base to over 350,000 by the end of 2025 and increase the proportion of member-generated revenue from the current 60% to 80% of total sales.

“Give More+ Club” is designed to deliver more rewarding experiences through a variety of exclusive privileges, including: Free membership registration with no minimum spending required, Special member-only prices on selected menus, Monthly complimentary menu offers, Birthday privileges, Private room reservation rights, Exclusive event invitations and first-taste menu previews, Points accumulation redeemable for discounts, free dishes, and exclusive gifts

To further enhance convenience and engagement, MAGURO Group has launched dedicated LINE Official Account and Facebook Page for “Give More+ Club” members to stay updated on new benefits, promotions, and activities.

Follow and join at LINE Official: @givemoreclub or visit:

🔗 https://www.facebook.com/givemoreclub

More information about MAGURO Group:

🔗 https://www.facebook.com/magurogroup